Monday, January 14, 2013

SBU Announces New Director of Marketing and Communications

Southwest Baptist University News Release
Contact: Office of Marketing and Communications

BOLIVAR, Mo. – Charlotte Marsch has been employed as the new Director of Marketing and Communications at Southwest Baptist University beginning Jan. 28.  

 “We are very pleased Charlotte is coming to work at her alma mater,” SBU President Dr. C. Pat Taylor said. “We’re excited to find somebody with her experience and connections to the university. And she not only already knows SBU but the Bolivar community and the southwest Missouri area, as well.”

Marsch will be in charge of developing and implementing the university’s marketing plan and editing printed materials, including the university’s award-winning alumni magazine, “SBU Life,” as well as media relations.

“We are looking forward to Charlotte joining the enrollment management team as the Director of Marketing and Communications,” Vice President for Enrollment Management Stephanie Miller said.  “Developing a strong and compelling communications strategy which provides an integrated marketing approach is crucial for recruiting in today’s higher education environment.” 

Charlotte currently is the editor at the Bolivar Herald-Free Press. “There have been only four editors at the Herald-Free Press in 36 years, and Charlotte has done a stellar job of anchoring that relay team for the last eight of those years,” Publisher Dave Berry said. “This departure leaves us with the rare challenge of filling that vital job at this newspaper, and while I regret facing that challenge, I can’t help but be pleased for her and her family regarding this opportunity. Her total of 16 years with us, beginning as Charlotte Highsmith, have prepared her well for this,” Berry said. “She has earned her reputation here as a fair journalist, dedicated employee, good leader and strong community advocate.”

Marsch has served as a board member for the Bolivar Area Chamber of Commerce and been involved in many community projects during her tenure at the Herald-Free Press.While a student at SBU, Marsch was editor of the university’s “Mozarkian” yearbook for two years and worked for the student newspaper, “The Omnibus,” for one semester.

“I have enjoyed serving our readers in Polk County for 16 years in a variety of editorial capacities and will cherish many wonderful memories of my days with the Herald-Free Press,” Marsch said. “Most importantly, I have enjoyed getting to meet so many wonderful people throughout Polk County. I will still be involved in the community but as an advocate for SBU.”

Charlotte and her husband David, who works in the Information Technology Services department at SBU, live in Bolivar and have two children: Rachel, 7, and Gloria, 3.“I am looking forward to this great opportunity to take the experience I have gained and once again become part of the SBU family,” Marsch said.

Southwest Baptist University is a leader among private universities in truly integrating Christ-centered academic pursuits with comprehensive professional programs at an affordable price. At SBU, the faculty and staff create a caring, academic community to prepare students to be servant leaders in a global society. For more information, visit