Thursday, March 3, 2011

SBU Marketing Department Receives National Advertising Award

Southwest Baptist University News Release
Contact: Sharina Smith, Office of Marketing & Communications
417-328-1803 /

BOLIVAR, Mo. – Southwest Baptist University’s marketing and communications department along with The Whelan Group recently received a national higher education advertising award for a recent admissions publication.

Sharina Smith, senior director of marketing and communications, said SBU and The Whelan Group’s team efforts received a merit award in the 26th Annual Educational Advertising Awards competition for the search piece, “A Life of Direction Starts at Southwest.”

The award was sponsored by Higher Education Marketing Report. The Educational Advertising Awards is the largest educational advertising awards competition in the country. This year, over 2,500 entries were received from more than one thousand colleges, universities and secondary schools from all fifty states and several foreign countries.
Search Piece Category (schools with 2,0004,999 students)
Gold- Indiana University East, Indiana, Admissions Viewbook

Silver- University of Bridgeport, Connecticut, Insider Application, L.F. O'Connell Associates, Inc.

Bronze- The Sages Colleges, New York, Juniors Postcard Series

Merit- Southwest Baptist University, Missouri, A Life of Direction Starts at Southwest, The Whelan Group

Merit- Caldwell College, New Jersey, Search Pieces, Graphic Imagery, Inc.

Merit- Chatham University, Pennsylvania, Big Thinking for a Big World Priority Application, Plattform Higher Education


Southwest Baptist University is a leader among private universities in truly integrating Christ-centered academic pursuits with comprehensive professional programs at an affordable price. At SBU, the faculty and staff create a caring, academic community to prepare students to be servant leaders in a global society. For more information, visit

SBU’s Office of Marketing and Communications is available to news media 24 hours a day at (417) 399-7918.